Building trust with your website visitors is crucial to the success of the business or the personal site. Either way, you can attract visitors to your site by using the following suggestions.

1. The design of the website is the first impression to your visitors. Make the website professional and contain relevant content to the subject.
2. Navigation on the site must be easy. The visitors need to be able to have easy access to all the pages on the site with links between the pages.
3. Use your personal tone so the visitors will want to buy your products. They will feel your personality and learn to trust what you have to tell them on your site.
4. Use the rule of content for the site. Honest, exclusive, accurate, relevant, and timely material makes a huge impact on the readers.
5. Use the appropriate language suited to the audience.
6. Add new content to the website regularly. This shows the visitors that business is still alive and prospering.
7. Review all the links on the website. You need to verify they all work so when the visitors click on the links they are directed to the location of the link. Any errors of the linking makes the visitors think you are incompetent.
8. Check your grammar and spelling. Any errors will not make a good impression and makes you look unprofessional and sloppy.
9. Avoid making unbelievable statements or claims. You lose the trust very fast when you use this method.
10. Publish real testimonies from clients and endorsements. Use the real names of the people and links when possible.
11. Publish case studies regarding your clients that you have helped with your product or services.
12. Do not make any negative remarks about your competitors.
13. Make your focus on long-term business goal not the quick sale.
14. Write your articles designed for the visitor and not the search engines.
15. Design your “about us” page a personal reflection to gain the interest and trust of the visitor. They need to feel comfortable with you and your business.
16. Add your photos to the site so your clients will have a face to put with the business.
17. Identify the publisher of the site. People need to know whom they are dealing with.
18. Design the “contact us” page with all the information the visitor may need to contact you such as your phone number, fax number, email address, and address of the business. This also helps the visitors know it is an actual business versus a fly-by-night internet business.
19. Provide an email address that is linked to the website not one with yahoo, Gmail, or hotmail. Make the email address professional.
20. Be careful when using reciprocal links on your site. The links need to be relevant to your business. This is true with advertising also.
21. Create and publish your own privacy policy that clearly states what you will and will not with all the personal information you collect.
22. Write and publish a security policy stating the measures you use for all transactions that provide a high level of security to the clients.
23. Link the security and privacy policies to every page footer.
24. Publish your guarantee that is clearly stated. This goes for you return policy as well.
25. If you use PayPal, add the logo and link to your site for easy payments. If you use other payment services, add their logos and links.

When you use any of these suggestions, you will earn the trust of your visitors. They will believe you have their best interests in mind.